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Chris Dahlberg, , 18-04-12 17:57:
Quote from Philip Tolley,
"As a community it is essential therefore that we join to create an exceptional digital presence that will serve as a clear 'call to action' from these 'self directed / self researching' tourists which will then bring them here."
I couldn't agree more. Even before they get here we can have some positive digital information installed on their phones with "The Keys to Port Douglas" visitor bulletin project proposed by myself in the GOPortDouglas Facebook page.
Why we should do this is simple it will be free to them and free to us.
Paula Johnson, , 14-04-12 17:18:
Philip, your comment is positive and constructive. I'm lost for words.
Philip Tolley, , 12-04-12 07:09:
This document is a great piece of work and should be treasured by the PD community. I draw a couple of key themes from it: People are attracted to Port to rest and relax, and once they have experienced that, they want to - and generally do - return for repeat visits. So the obvious need is to top up the flow of first time visitors who in turn will become repeat visitors - however the majority of tourists these days conduct research themselves online when selecting a destination - and this study rightly points out that any Google search of the Port Douglas keyword produces nothing of significant quality. As a community it is essential therefore that we join to create an exceptional digital presence that will serve as a clear 'call to action' from these 'self directed / self researching' tourists which will then bring them here. Once here the natural hospitality and physical beauty that we all know and love will turn them into advocates and repeat visitors, and the profit cycle begins to turn.
Port Douglas's Reef Marina is turning away superyacht clients due to lack of berthing space but proposed upgrade could help the facility better tap into that lucrative market if approved by Douglas Shire Council.