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Thu 27 Nov

Wednesday 11 April 2012

See it for yourself

Click on the image to view the MBS presentation.

The findings of the Melbourne Business School's 'Revitalise Port Douglas' project have been made public by the Steering Committee who continue to review the final report.

The findings are contained in the presentation Associate Professor Selywn D'Souza delivered on 31 March.

VIEW THE MBS PRESENTATION HERE

In a statement released by the Port Douglas Chamber of Commerce president, Ken Dobbs, he echoed the calls for the community to find a common goal but added this will pose a challenge.

"This will be very difficult in a passionate community such as Port Douglas but we must find a way to proceed or be content to remain in a downward spiral as suggested by the report."

Mr Dobbs told The Newsport that the final report will be made available to those who would like to see it in its entirity on completion of the review by the Steering Committee.

The Steering Committee has created 'GOPORTDOUGLAS' Facebook page and Twitter account as a platform for the community to discuss the road ahead.

READ THE CHAMBER'S RELEASE

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Have your say!

The comments made below are the opinions of the reader and do not represent the views of The Newsport. We ask you to provide your full name and valid email address to ensure your comments' legitimacy is acknowledged.  Editor reserves the right to amend comments in accordance with Publisher’s Terms and Conditions.    Click here for full publishers terms and conditions for reader comments.

 

Chris Dahlberg, , 18-04-12 17:57:
Quote from Philip Tolley,
"As a community it is essential therefore that we join to create an exceptional digital presence that will serve as a clear 'call to action' from these 'self directed / self researching' tourists which will then bring them here."
I couldn't agree more. Even before they get here we can have some positive digital information installed on their phones with "The Keys to Port Douglas" visitor bulletin project proposed by myself in the GOPortDouglas Facebook page.
Why we should do this is simple it will be free to them and free to us.
Paula Johnson, , 14-04-12 17:18:
Philip, your comment is positive and constructive. I'm lost for words.
Philip Tolley, , 12-04-12 07:09:
This document is a great piece of work and should be treasured by the PD community. I draw a couple of key themes from it: People are attracted to Port to rest and relax, and once they have experienced that, they want to - and generally do - return for repeat visits. So the obvious need is to top up the flow of first time visitors who in turn will become repeat visitors - however the majority of tourists these days conduct research themselves online when selecting a destination - and this study rightly points out that any Google search of the Port Douglas keyword produces nothing of significant quality. As a community it is essential therefore that we join to create an exceptional digital presence that will serve as a clear 'call to action' from these 'self directed / self researching' tourists which will then bring them here. Once here the natural hospitality and physical beauty that we all know and love will turn them into advocates and repeat visitors, and the profit cycle begins to turn.

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