Thursday 14 January

New Australia products in Premier Holidays latest brochure

Premier Holidays has launched its latest brochure on Australia and New Zealand, building on its existing programme, launched in January 2009.

“Considering we only launched this product less than a year ago, the pick-up has been fantastic,” says Premier Holidays’ Managing Director, Susan Papworth.  “The conversion rate on enquiries is double our highest average conversion rate. And in response to this strong demand, we have expanded our offering to Australia, New Zealand and the South Pacific.”

Fantastic new additions to the brochure include a seven-night self-drive tour from Brisbane to Cairns via Whitsunday Islands. Explore the stunning coastline of central and northern Queensland, famed for having sunshine over 300 days of the year, in a leisurely style.

“Our visitors to New Zealand wanted to stay somewhere a bit different,” says Clare Smith, Premier Holidays Product Manager for Australia, New Zealand, India and South Pacific. “So now they have the option to upgrade for a special occasion, or stop off en route for a night or two, depending on their budget.  “The hotel owners know the destinations and can give advice to guests about where to visit. They also include unique little touches, like homemade sweets on the pillow for turn-down.”

"As a specialist and long-established tour operator for the US and Asian markets, Premier Holidays’ staff are able to offer excellent advice on stopovers, or on combining holidays in Australia, the US and Asia."

The brochure was launched early December and is valid for travel to March 2011.

Editors comments: It fantastic to see respected travel operators expanding their product ranges to and within our area.  It is a great sign that indeed 2010/11 may well be a turning point. All we have to do is keep the momentum building to ensure these positive messages are hitting the right markets.